A career spanning digital commerce, consumer transformation, omnichannel growth, marketplace strategy, innovation and organizational change across Europe, the Middle East and Africa.
Europe-wide digital commerce and transformation leadership across 38 markets, with accountability spanning digital channels, Loyalty/CRM, consumer experience, analytics, experimentation and technology-enabled growth.
Led Western European digital commerce leaders, developed the multi-year digitalization strategy, introduced shared services across CRM, A/B testing and analytics, and helped shape KFC's global digital growth strategy.
Built digital commerce and consumer marketing capabilities for an emerging consumer brand, spanning DTC, third-party platforms, performance marketing, CRM and content.
Progressed through senior digital commerce roles, including Director E-Commerce & Connected Retail and Director Digital Commerce CEE. Led regional teams, marketplace strategy, partner e-commerce growth, digital go-to-market and the Nike EMEA consumer innovation accelerator.
Co-founded and bootstrapped one of Poland's first activity-gift businesses with an omnichannel go-to-market model, combining e-commerce, physical distribution and early use of experience video to improve conversion.
Roles across Royal Dutch Shell, J&S Energy, Victoria Chemicals and digital ventures built foundations in competitive intelligence, international commercial strategy, trading and entrepreneurship.
Current executive responsibility covers Continental Europe. Previous Nike responsibility extended across EMEA, with deep operating exposure in priority markets.
Nike regional responsibility extended across Europe, the Middle East and Africa.
Selected programmes and assessments supporting technology leadership, innovation, brand strategy, UX and leadership development.