I use speaking as part of building alignment around change: making complex ideas understandable, challenging established assumptions and creating enough shared conviction for organizations to act.
My conversations focus on the practical intersection of commercial growth, consumer behavior, technology and organizational transformation.
How the CDO mandate is evolving from channel ownership toward enterprise transformation, capability building and value creation.
Using AI as an augmentation layer for decisions, work and consumer value—while separating durable capability from hype.
Omnichannel growth, CRM, loyalty, first-party data, digital customer experience, retail media and partner ecosystems.
Building A/B testing and learning systems that convert hypotheses into recurring commercial value.
Creating organizational conditions for exploration alongside the core business: Design Thinking, Lean Startup and rapid learning.
Channel accountability, shared services, product teams and organizational design that reduce complexity and increase speed.
